Kita Eserve

Vice President, Marketing

Kita is the Founder of Metrik Marketing, a boutique digital marketing agency that enables businesses to harness her tenacity and passion for building insights based marketing strategies and elevating brands in the digital space. She brings a wealth of expertise in conversion rate optimization methods, multichannel operations, consumer and web analytics, social strategy and more. For over 10 years, Kita has successfully and continue to partner with clients from Fortune 500 to local start-ups.

A graduate of Bachelor of Science in Mathematics from the University of Alberta, Kita’s love for technology and data started at a young age. With a father who worked in the technology industry, she had motherboards, soldering pens and a Commodore 64 to enliven her already curious mind.

A brilliant mind with more than 13 years of experience in digital marketing and web analytics, no one understands numbers, trends and data quite like Kita. She is a Google Certified Partner and a Bing Accredited professional. She is also a four-time winner of Google All-Star Program and received invitations to visit Google offices and participated in multiple expert training sessions.

Kita applies her skills and experience in making a positive impact in society. Aside from running her own business, she is also a partner at WB Consulting; a firm committed to mentoring women entrepreneurs. Through Google Grants accounts, she also works closely with several non-profit organizations including Heritage Park and Beakerhead & Chic Geek.

When organic tactics are not enough to grow a business or elevate a brand, Kita is the natural choice in finding the right balance of creative solutions delivered at the right digital moment further amplifying your message and your reach.


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